Hi there, 
Welcome to my home!

Formula Z Cosmetics

JUNE 2023 - current

Social Media Director:

• Spearheaded the complete social media strategy, integrating brand voice, content creation, and audience engagement across multiple platforms.

• Actively involved in scripting, filming, and editing diverse content types, from product showcases to lifestyle videos, elevating brand storytelling.

• Utilized analytics to refine social media campaigns, achieving a 27% increase in engagement and a 18.9% boost in reach.

• Worked closely with marketing, sales, and product teams to align social media initiatives with broader company goals.

• Implemented community management strategies that increased brand loyalty and customer retention by 1.5%

• Managed and organized influencer campaign with deliverables that helped the brands OKR's.

​

 IPSY

AUGUST  2020 - May 2023

Social Media Strategist:

• Revamped TikTok Account Growth: Spearheaded the creation of innovative TikTok filters, propelling our account into the top 20% of filter creators in TikTok USA for 2023, thereby driving substantial audience engagement and account expansion.

• Enhanced E-commerce Content Strategy: Produced, filmed, and managed dynamic E-commerce content, optimizing performance and driving tangible results garnering over 300k impressions in e-commerce content all leading to the shopping experiences.

• Compelling Visual Productions: Expertly shot, filmed, and edited engaging hand unboxing videos, hack videos, makeup tutorials, and product photography to captivate audiences and drive brand awareness.

• Engaging Livestream Experiences: Orchestrated and hosted Livestream content strategy for E-commerce activations, creating immersive and interactive experiences for customers and driving engagement.

• Influencer Event Coverage: Provided comprehensive coverage of influencer and Charmer events on various platforms such as Live, IG/FB Stories, and Snapchat, generating influencer EMV, organic reach, and engagement.

• Diverse Content Production: Starred in, shot, edited, and measured content assignments for various platforms including TikTok, Podcasts, YouTube/IGTV videos, IG/FB in-feed videos, Pinterest videos, IG/FB stories, and Snapchat videos.

• Strategic Brand Collaboration: Represented social department in key brand calendar brainstorming sessions, leveraging brand partnerships to align with Boxycharm's goals and deliver exceptional social marketing value.

• Empowered the Brand Community: Conducted engaging and informative makeup education classes, fostering community development and nurturing a deep passion for makeup among brand members.

​

BOXYCHARM:

Social Media Lead

2018-2020

​

• Professionally hosted and organized livestream events featuring esteemed brand owners and CEOs such as Tresluce Beauty, Kate Somerville, Anastasia Beverly Hills, Dew of the Gods, Korres Skincare, Blinc Cosmetics, Glow Recipe Skincare, Alamar Cosmetics, and many more. These livestreams provided an engaging platform for these industry leaders to connect with their audience, share insights, and showcase their products in an interactive and dynamic manner.

• Innovative Content Creation: Conducted research, performed tests, and starred in commerce content, ensuring alignment with Ipsters' preferences while optimizing content calendar to achieve EMV goals.

• Social Channel Optimization: Led content calendar management for Facebook, leveraging FB originals and other social channel derivatives featuring influencers and Boxycharm talent to boost follower count, reach, and engagement.

​

JONNYONTHEGO

AUGUST  2015 - Current

​

NICOLE SHELLEY  MODELS

MARCH  2018 - MAY  2018

Model Booker and Developer

​

SHARE  MEDIA  AGENCY 

SEPT  2017 - NOV 2017

Social Media Coordinator