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Hi there, 
Welcome to my home!

As a creative individual, I’ve always loved having the opportunity to share my ideas, opinions, and talents with others around me.

My videos have provided such a wonderful outlet to do exactly that. 



Welcome to my captivating world where authenticity and creativity collide! Join me on a transformative journey towards self-discovery, inspiration, and fun. Dive into engaging videos that will leave you inspired and enlightened. Let's connect and have a conversation about what truly matters.

My mission is to empower and inspire individuals to embrace their best selves and to showcase authentic brands that share my values of love and authenticity.

Unlock the secrets of makeup and content creation with me. Discover the joy and artistry in these creative pursuits as we have fun together. Let's create a community where we uplift each other and celebrate the beauty of being true to ourselves. Join me and let the adventure begin!

Work Experience

Formula Z Cosmetics

JUNE 2023 - current

Social Media Director:

  • Spearheaded the complete social media strategy, integrating brand voice, content creation, and audience engagement across multiple platforms.

  • Actively involved in scripting, filming, and editing diverse content types, from product showcases to lifestyle videos, elevating brand storytelling.

  • Utilized analytics to refine social media campaigns, achieving a 27% increase in engagement and a 18.9% boost in reach.

  • Worked closely with marketing, sales, and product teams to align social media initiatives with broader company goals.

  • Implemented community management strategies that increased brand loyalty and customer retention by 1.5%

  • Managed and organized influencer campaign with deliverables that helped the brands OKR's.


AUGUST  2020 - May 2023

Social Media Strategist:

  • Revamped TikTok Account Growth: Spearheaded the creation of innovative TikTok filters, propelling our account into the top 20% of filter creators in TikTok USA for 2023, thereby driving substantial audience engagement and account expansion.

  • Enhanced E-commerce Content Strategy: Produced, filmed, and managed dynamic E-commerce content, optimizing performance and driving tangible results garnering over 300k impressions in e-commerce content all leading to the shopping experiences.

  • Compelling Visual Productions: Expertly shot, filmed, and edited engaging hand unboxing videos, hack videos, makeup tutorials, and product photography to captivate audiences and drive brand awareness.

  • Engaging Livestream Experiences: Orchestrated and hosted Livestream content strategy for E-commerce activations, creating immersive and interactive experiences for customers and driving engagement.

  • Influencer Event Coverage: Provided comprehensive coverage of influencer and Charmer events on various platforms such as Live, IG/FB Stories, and Snapchat, generating influencer EMV, organic reach, and engagement.

  • Diverse Content Production: Starred in, shot, edited, and measured content assignments for various platforms including TikTok, Podcasts, YouTube/IGTV videos, IG/FB in-feed videos, Pinterest videos, IG/FB stories, and Snapchat videos.

  • Strategic Brand Collaboration: Represented social department in key brand calendar brainstorming sessions, leveraging brand partnerships to align with Boxycharm's goals and deliver exceptional social marketing value.

  • Empowered the Brand Community: Conducted engaging and informative makeup education classes, fostering community development and nurturing a deep passion for makeup among brand members.


Social Media Lead


  • Professionally hosted and organized livestream events featuring esteemed brand owners and CEOs such as Tresluce Beauty, Kate Somerville, Anastasia Beverly Hills, Dew of the Gods, Korres Skincare, Blinc Cosmetics, Glow Recipe Skincare, Alamar Cosmetics, and many more. These livestreams provided an engaging platform for these industry leaders to connect with their audience, share insights, and showcase their products in an interactive and dynamic manner.

  • Innovative Content Creation: Conducted research, performed tests, and starred in commerce content, ensuring alignment with Ipsters' preferences while optimizing content calendar to achieve EMV goals.

  • Social Channel Optimization: Led content calendar management for Facebook, leveraging FB originals and other social channel derivatives featuring influencers and Boxycharm talent to boost follower count, reach, and engagement.


AUGUST  2015 - Current


MARCH  2018 - MAY  2018

Model Booker and Developer


SEPT  2017 - NOV 2017

Social Media Coordinator


  • Spanish (Native)

  • English 

  • French

  • Italian 

Creative Experience

Paper Magazine

Featured in Paper Magazine as a prominent individual representing the gender spectrum in the renowned Posture x PAPER Celebrates the Gender-Fluid Future. The feature, authored by Maya Harder Montoya and featuring photography by Ryan Burke, was skillfully produced by Winter Mendelson on 20 June 2017.


Recognized in the captivating article titled "This Style Blogger is Fearlessly Shaking Up Gender Expectations" by Alia Stearns, a distinguished Life & Culture Contributor at Uproxx magazine. The article, published on July 26, 2017, highlights my influential presence and unwavering commitment to challenging societal norms.

McDonald's x Rupaul Drag Race

Engaged in a high-profile collaboration with McDonald's and RuPaul's Drag Race to promote the final episode of @RuPaulsDragRace on @ParamountPlus in July 2022. I was honored to be invited to create a stunning makeup look and host a lively makeup and wig party, where I had the privilege of rating the incredible looks of the talented queens. This collaboration brought together the worlds of beauty, entertainment, and iconic brands to create an unforgettable celebration.

As/Is Buzzfeed

Highlighted in a prestigious As/Is article titled "These 19 Instagrammers Deserve A Freakin' Fashion Award From The CFDA," published on Aug 24, 2018. The article, authored by Jame Jackson, a notable BuzzFeed Staff member, emphasizes the inclusive nature of fashion, breaking barriers related to race, gender, height, weight, and ability.

Sephora Collection

Collaborated with Sephora Collection for the successful launch of their new Sephora Best Skin Ever concealer. Created captivating and informative videos that generated over 13k impressions in September 2022, effectively showcasing the product's features and benefits to a wide audience.

The HuffPost

Featured in the empowering article titled "My Curves Have No Bounds: Plus-Size Men Of The Body Positivity Movement" by Amanda Montgomery, published by The Huffington Post Canada on May 26, 2016. This influential feature highlights the courageous endeavors of men who defy societal "plus-size" norms, embracing body positivity and challenging conventional beauty standards.

FaceGym x Sephora

Developed impactful content for FaceGym, a leading skincare brand, by actively engaging with Sephora and featuring their tools. Utilized creative storytelling to educate audiences on the correct application techniques for skincare massage tools and creams. Garnered impressive results, reaching over 200k impressions and effectively capturing the attention of a wide audience.


Fashion Merchandising Bachelor Degree 2019

Certification in Italian Language SEPT 2017

BSBA  DEC 2015

Certification in English Language 


Certification in French Language

SEPT 2013 - SEPT 2012

Skills, Awards and Qualifications

  • 3D Filter creation

  • Photographer and Photo Editor

  • Modeling  and  Photo  Posing 

  • Social  Media  Strategy 

  • Digital  Marketing

  • Shopping content creation

  • Project  Management

  • Market  Research

  • Adobe  programs  proficiency

  • Spanish-French-Italian and  English  business  communication skills


    • EF International Language School In Boston 2013


    • EF International Language School In France 2012

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